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Values influence how
I work and collaborate 

Design solves problems. The key is understanding the problem and fostering clear communication to find the best solution, even with limited resources. 

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Outcomes over outputs

Effort alone doesn’t lead to valuable outcomes. When you have a clear goal in mind, you can determine the steps needed to achieve it and focus on what truly matters.

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Limitations drive creativity

Limitations are inevitable, but they can be more of a friend than an enemy. They help us distill what is truly important, guiding us toward a more refined and essential outcome.

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Believe in best intentions

Assume that people have the best intentions. This mindset fosters a positive atmosphere and encourages a healthy feedback culture. The key is to focus on finding solutions.

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Challenge to innovate

The way things work today isn’t necessarily the best way. Design is about exploring new and better approaches to overcome challenges.

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Communication is key

Communication is the leverage to deliver the best experiences. Clear and transparent communication drives alignment, fast iterations, overall work satisfaction, and encourages the best solutions. 

Useful

Create products people want—valuable and impactful.

Simple

It’s all about how it feels. Great products feel simple.

Obvious

Reduce the learning curve to maximize value and satisfaction.

Unified

Consistency matters. Similar functions should look the same.

Enjoyable

Attractive interfaces capture attention, spark interest, and keep users engaged.

MY DESIGN
PRINCIPLES

While having design responsibilities, chef’s work includes leadership, strategizing, optimizing the processes, and basically making everything go smooth.

I’m a chef for
$AA$ products

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Challenge

Easy

Survival

Autonomy

Boss dictates

Team decides

Deadlines

Yesterday

Reasonable

As a person...

Apart from work, I'm a proud family man and father, an award-winning lettering artist, a beginner guitarist with a passion for learning, a board games enthusiast, and a traveler with a love for medieval castles and the outdoors.

Try my
happy-o-meter

Though it's mostly a joke and a bit of an oversimplification, this playful example gives you a glimpse into the environments where I thrive and enjoy working the most.

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