INNOVATE, COMMUNICATE, ELEVATE:
DESIGN AS A FUNCTION
TL:DR
Dive into the world of the Nomad Team, where smart design takes center stage, transcending mere expansion. This case study showcases how fast delivery, a sophisticated design language, and collaborative product trios converge to foster transparent communication and streamline innovation. It's a testament to how Nomad not only supports but also propels innovative thinking, setting new standards in the realm of design and collaboration.
3
Products
4
Markets
4
Designers
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PROBLEM
Identifying and prioritizing customer value opportunities is crucial for any organization's strategy. We must focus on differentiating and creating value by addressing customer needs. Efficient cross-functional team collaboration helps us understand customer problems comprehensively, facilitating effective solutions that are scalable, commercially viable, and align with our values and regulatory standards. Speed and continuous customer input are vital in this process. How do you build it from the ground up?
MY ROLE
As a founding designer, I gradually enhanced the collaboration among cross-functional product development squads. This improvement accelerated the speed of research, validation of ideas, and improved the quality of handoffs. Despite economic challenges, I strategically expanded the design function, building a team of four to cater to three main products and branding/marketing needs.
KEY FOCUS:
FROM IDEA TO
VALIDATION AT
ROCKET SPEED
DESIGN AS A FUNCTION
TIMELINE TO SUCCESS
AS WE GROW
The new challenge appears: how can we make sure that
design can support the business and product development
thoroughly?
We had to identify what skills we need, where we
are strong, and what are the gaps.
JUST ENOUGH PROCESS
The design process objective is to guide. Our aim is not to make one-size-fits-all process, but rather to equalize the gaps. And to build a shared understanding, set the expectations for all product-development teams.
BUILDING HABITS
All these efforts make sense if they are applied on practice and truly
adopted. That’s why I organized a team workshop where everyone brought up their
with the grounding principles and we built up our shared believes.
The next steps were to establish some rituals and empower the team to bring their own
know-hows and build techniques to reach success.
CORE PRACTICES AND TEMPLATES
Design sprint
Process reviews
Design critique
HAVING FUN
One of our rituals was to share 2-3 photos from the past weekend
And we had monthly knowledge sharing sessions
